Prestige Consumer Segment Defined by Badge Value and Exclusivity | Kelly Smith posted on the topic | LinkedIn
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Prestige Consumer Segment Defined by Badge Value and Exclusivity | Kelly Smith posted on the topic | LinkedIn
The fourth segment in the Thinkhaus Idea Factory series, The Five Consumer Segments Every Brand Should Know, is the Prestige Consumer. After posting about the first three segments, I’ve gotten a few questions from people wondering if the Performance Consumer is really the Prestige Consumer. Nope. They are two distinct groups. As with all our ...
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