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Demand Generation Playbook 📘 | B2B Marketing Strategy with Alice de Courcy

Demand Generation Playbook 📘 | B2B Marketing Strategy with Alice de Courcy

B2B marketers! it’s time to flip the funnel 🚀 Cognism’s CMO, Alice de Courcy, reveals why demand gen isn’t a channel, it’s a mindset. Inside Module 1 of our free 9-part playbook, you’ll learn: Why only 5% of your market is buying now (and how to reach the other 95%) How to win board buy-in and redefine success beyond MQLs The real ...

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