Look out for THIS bold, tasty Sazón Tour! 50 years ago, we introduced Sazón GOYA® to Latin kitchens in the U.S., the rest has been delicious home-cooked history. Yum! We’re celebrating 50 years of authentic Latin flavor with you, our gente, by going on a grand nationwide supermarket tour inside a unique food truck that looks like a colossal box of Sazón GOYA® con Culantro y Achiote. We’ll be stopping by Florida, Georgia, Louisiana, Texas, Maryland, Pennsylvania, New Jersey, New York, Connecticut