What is Integrated Marketing Communications Strategy? A simple explanation
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YouTubeDr. Manis
What is Integrated Marketing Communications Strategy? A simple explanation
This video details integrated marketing communications (IMC) strategy. IMC Strategy focuses on the promotions element of the 4 Ps of marketing. This video is helpful for anyone attempting to understand the basics of the promotion side of marketing (i.e., the promotion mix), including marketing undergraduate students, undergraduate business ...
1.6K viewsDec 13, 2023
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