How R/GA Used AI to Make an 'Impossible' Ad
1:53
How R/GA Used AI to Make an 'Impossible' Ad
7 months ago
adweek.com
We challenged top agencies to use Google's AI to create an “impossible” ad—a campaign that pushes the boundaries of what’s creatively and technically feasible. Here's what they created with Gemini 2.5 Pro, Veo, Imagen, and Lyria: 💡 Barkleyokrp reimagined yesterday's greatest hits, today, for Slice Soda. "106.3 The Fizz" is an entirely AI-generated retro radio station to relaunch a nostalgic brand. Tech stack: Gemini 2.5 Pro, Lyria, Veo, Imagen 💡In-house at Virgin Voyages created postcards from
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We challenged top agencies to use Google's AI to create an “impossi…
2.5K views4 months ago
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