83K views · 72 reactions | Molecule 01 by Geza Schoen is a pop culture phenomenon as much as it is a perfume, which changed our perceptions of what a fragrance can be. The perfume is made from one single ingredient, the aroma chemical Iso E Super, reacting with the wearer to smell differently from one person to be the next. #perfumepioneers One of ten pioneering perfumes featured in Perfume: A Sensory Journey Through Contemporary Scent, open until 23 Sep. | Somerset House | Facebook
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20 Years of Breaking Rules Two decades ago, perfumer Geza Schoen launched a concept that flipped the old codes of perfumery upside down – a single aroma-molecule, bottled pure and singular or paired with a razor-sharp edit of complementary notes. Built on radical simplicity, Escentric Molecules stripped fragrance back to its bare essence, igniting a worldwide shift towards skin scents that felt intimate, modern, and unapologetically minimal. Today, cult-favourite Escentric 01 and Molecule 01 rem
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