Money | Business | Mindset on Instagram: "Amazon’s 2022 Super Bowl LVI ad “Mind Reader,” starring Scarlett Johansson and Colin Jost, cost a staggering $26 million for just 90 seconds. The commercial cleverly highlighted Alexa’s smart features in a humorous way — and quickly became one of the most expensive Super Bowl ads ever produced. This massive investment reflects Amazon’s bold marketing strategy. In 2024 alone, the company spent around $21 billion globally on advertising — even after trimmi