NASCAR driver Tyler Reddick ready to deliver first Cup Series title to Michael Jordan's 23XI Racing

Located on nine acres near Interstate 77 off Statesville Road in Huntersville, Airspeed is the new headquarters for 23XIRacing, the racing team co-owned by Michael Jordan and Hamlin. Hamlin began detailing his ideas for this innovative facility on a sketch pad about three years ago.

It's not surprising that Hamlin uses a comparison to other sports when talking about the latest move for 23XI Racing. His co-owner is one of the most well-known athletes in the world — Michael Jordan. Jordan and Hamlin are in their fourth season of fielding a NASCAR team. Both have deep roots in a love of racing.

When Michael Jordan shows up to 23XI Racing’s sponsor summits, he displays the sort of business prowess that made him the world’s first billion-dollar athlete as he charms corporate partners, according to team co-owner Denny Hamlin.

We hit pit lane with His Airness as his 23XI Racing squad competed for a title. It’s NASCAR’s championship weekend at Phoenix Raceway, and Tyler Reddick is hustling to his Number 45 car to put in his first qualifying lap of the day.

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Should Reddick succeed in out-dueling Joey Logano, Ryan Blaney, and William Byron in Sunday’s 312-lap Championship Race for the NASCAR Cup Series at Phoenix, it would put both Denny Hamlin and Michael Jordan on the board as championship-winning team owners.

A team co-owned by basketball legend Michael Jordan will always attract interest from sponsors but, as Steve Lauletta, team president of 23XI Racing, explains, the chance to drive real change outside of the sport is also of big appeal to brands.

Oct 2, 2024 · 23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan, and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway.

Shady Rays Partners with NASCAR Team 23XI Racing to Deliver Superior Vision at the Track