Ubisoft Entertainment SA fell the most since September after the French video-game company announced another delay in its popular Assassin’s Creed franchise and analysts expressed doubts about its takeover prospects.

Ubisoft and Assassin's Creed Shadows are both back in the middle of controversy following the new release date for the game.

Ubisoft announced a “strategic update” today, and the changes include a delay for Assassin’s Creed Shadows, the upcoming entry in the franchise that takes place in feudal Japan, from February 14th to March 20th.

The stock dropped after the videogame maker said it expected a decrease in third-quarter net bookings and pushed back the release of its blockbuster game for a second time.

Takes you closer to the games, movies and TV you love Issues delivered straight to your door or device If Ubisoft took Assassin's Creed to Feudal Japan a decade ago, the developer would likely still be eating off its success today.

This marks the second release date change for the video game, which was originally moved from its planned Nov. 15, 2024 launch to Feb. 14, 2025 at Ubisoft last September. The shift was attributed to quality concerns related to poor performance for “Star Wars Outlaws” at the time.

Ubisoft responds to a video expose detailing the alleged abuse that employees underwent at a support studio that worked on Assassin's Creed Shadows.

From its founding in 1986, French video game maker Ubisoft has grown into a giant of the sector with operations in 20 countries and an uber popular franchise, "Assassin's Creed".

Rock Paper Shotgun report that Ubisoft has announced another delay for the game pushing the release date from February 14 to March 20, 2025.

Ubisoft and it seems the studio knows it's got one last chance to get things right.The latest instalment in the Assassin's Creed series was at first due to release on November 15 last year, was then delayed to February 14 this year and now it has been pushed back again to March 20.