Sen. Ted Cruz (R-Texas) is planning to hold an early hearing on the booming name, image, and likeness (NIL) industry as he ...

Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of ...

What happens when a former Alabama commit, a generational talent, and 2 powerhouse programs collide? The post National ...

After winning the 2024-25 College Football National Championship against the Notre Dame Fighting Irish on Monday, January 20th, the Ohio State Buckeyes are doin ...

How much are USC Trojans quarterbacks Jayden Maiava and Husan Longstreet expected to earn in name, image, and likeness deals in 2025? As one would expect, quart ...

On Monday the Montana High School Association passed a new policy allowing high school athletes to capitalize off NIL.

This week, Elko and offensive line coach Adam Cushing visited Cantwell on Friday, while cornerbacks coach Jordan Peterson ...

Kansas star center Hunter Dickinson flaunted his endorsement success with a series of photos on social media. The post highlighted his partnership with Adidas.

College sports have always been about money. Now, the discussion of who has the most money is taking center stage. Which SEC school is the most valuable?

The boundaries between universities and name, image and likeness collectives never made much sense to Bobcats AD Leon ...

Texas A&M’s 2024 season ended in disappointment at 8-5, which included a 1-4 finish with consecutive losses to Texas and USC ...

The Ohio State Buckeyes claimed the first championship of the 12-team College Football Playoff Era on Monday night. Their 34-23 victory over the Notre Dame Fighting Irish gave head coach Ryan Day his ...