In his latest Designism column Brian Collins writes from the city of Cannes in the south of France where he is looking to ...

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...

The first trailer for A Minecraft Movie flopped, but some quick fan listening and engagement turned it around, making it the biggest ‘gaming’ movie ever.

Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater ...

Mullarkey shared the practical changes that have made a difference at Taboola, the importance of leadership visibility, and ...

14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability.

Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...

Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...

From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit.

From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...