Social tenants on tight budgetsMade up of 6.6 million households, this segment tends to be on very low incomes, living in homes rented from local authorities or housing associations. These properties ...

Budget-conscious millennial parentsNesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and ...

Eco high-earning Gen X-ersNesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in ...

Techie young familiesThis segment is made up of 3.5 million households who are younger (with 41% of the heads of household in this group aged 36-45), affluent families. They tend to live in modern ...