The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

While the company's upfront grew to a record number of clients participating in buying upfront deals, dollar volume was virtually the same as a year ago. Major gains were made for its ViX brand ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

The American Advertising Federation (AAF) has announced seven new inductees into its AAF Advertising Hall of Achievement, including supermodel/entrepreneur Ashley Graham, the third recipient of ...

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Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at [email protected].

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

TikTok says its live coverage of Belgium's electronic music festival Tomorrowland broke all previous records for an audience watching a live event on the video-sharing platform, attracting over 74 ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

A new podcasting platform, Ozen.fm, was launched on Tuesday, describing itself as a curated, multilingual programmatic marketplace. The firm seeks to advance the “future of podcasting on a global ...

The new collab marks Dunkin's first entry into the cream liqueur category and will be a permanent addition to Kahlua's liqueur line.