The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in ...

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

Stephen Colbert’s interview with Kamala Harris on Thursday was as dull as dishwater and as good a sign as any that boring ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While ...

The "Just Ask Google" campaign follows the story of a dad trying to connect with his teenage daughter via K-Pop. He uses ...

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...