CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...
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Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi. by ...
The creative agency will release a campaign for the brand to help it reach new shoppers. by Marianne Calnan ...
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To the question ‘What is creativity in 2025?’ Karen Martin, CEO, BBH issued an inspiring rallying cry: “Creativity is all we ...
The star-studded roster closes out the brand’s successful Football is for Food campaign.
Creating impact is crucial but challenging for marketers in today’s distracted and fragmented world. It’s something TUI’s Toby Horry takes seriously: “We’re not the colouring-in department; we don’t ...
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...