From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...

Interpublic Group has reduced its global workforce by 2,400 employees, or about 4.5%, since January, as it prepares to be taken over by Omnicom. According to its SEC stock market filing for the second ...

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

EON The Stakeholders Relations Group is a communications consultancy dedicated to building trust through expert crisis management, public relations, public affairs, government relations, digital ...

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies. Please see the latest Agency Family Tree here.

Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal ...