From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...