Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

From pithy social posts to epic films, the best advertising showed good range this week.

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Omnicom Media Group’s PHD has named IPG’s Mediabrands' Michael Piner chief investment officer, U.S.

Fox discussed AI, Super Bowl stats and streaming at its upfront.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

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