Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the college football playoffs.

The increased spending included severance payments of more than $9 million, including the buyout of former men’s basketball coach Chris Holtmann. Ohio State also spent nearly $7 million more in salaries in bonuses to Day and 10 primary assistants than the previous year.

When Mahi Patel and Janki Patel arrived at Ohio Stadium at 6:45 a.m. to get in line for Sunday’s National Championship celebration, there were already nine others in front of them. The Patels, Ohio State students and cousins from Cleveland,

Ohio State star quarterback unveils partnership with Dr. Pepper in new NIL deal following Buckeyes' national championship win.

For context, Howard's NIL projections are less than the estimates for new Missouri Tigers quarterback Beau Pribula. Despite previously being the backup quarterback with the Penn State Nittany Lions, Pribula landed a $1.5 million NIL deal with Missouri during the Dec. transfer portal window, per On3.com's Pete Nakos.

Ohio Gov. Mike DeWine has announced that Sunday will be recognized as "THE Celebration of Champions Day" to celebrate the national championships of Ohio State University's football team, spirit team,

The Ohio State Buckeyes are coming off a national championship win over the Notre Dame Fighting Irish. After losing to their bitter rival Michigan Wolverines for the fourth straight season, many counted the Buckeyes out.