Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

For the major athletic departments that plan to continue to play in the highest level of college sports, the recent House v.

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

In today's Hot Seat, Kelli Masters discusses the 'Wild West'-like environment in college sports following new athlete compensation laws and NCAA policy shifts.

Some contend collective bargaining could create the structure college athletics needs, but there’s a lot of devils in those ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Sydney Moore and Sabrina Ootsburg were surrounded by hundreds of college athletes at a convention in Charlotte when news ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Clemson freshmen make CBS Sports' list of incoming players who could make an impact in the 2025 college football season: ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...