Nike, Kim Kardashian and SKIMS

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Sports Business Journal1d
Nike seeing early financial boost following Skims collab
In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...
CNN4d
Nike is in a slump. It’s hired Kim Kardashian to help
Financial terms of the brand wasn’t revealed. Nike said that Skims “proposed a shared product line,” but suggested “something even bigger,” thus the creation of NikeSkims. “More than a ...
Yahoo Finance2d
NIKE & SKIMS Collaborate to Revolutionize Activewear With NikeSKIMS
Shares of NIKE Inc. NKE rose 6.2% yesterday, following the announcement of a groundbreaking partnership with SKIMS, the brand co-founded by Kim Kardashian and Jens Grede. This collaboration will ...
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Analysts Give Nike Skims Deal a Thumbs-up — With Some Reservations
The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.