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Rife, Cosmetics ad

· 3d · on MSN

E.l.f. Cosmetics Issues Statement After Matt Rife Ad Ignites Backlash. What Happened?

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past comments on domestic violence. What to know about the backlash.

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· 1d · on MSN

Makeup Brand Releases Statement On Matt Rife Ad Backlash, And Many Critics Aren't Happy

ADWEEK on MSN · 3d

E.l.f. Cosmetics Is Latest Advertiser Under Fire After Casting Controversial Comedian Matt Rife

7don MSN

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

2hon MSN

What is the Matt Rife Controversy? The Domestic Violence Joke He Made Before Beauty Brand e.l.f. Hired Him

A shockwave of backlash engulfed e.l.f. Cosmetics on casting Matt Rife, who is known for a controversial domestic-violence ...

5d

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

PRIMETIMER on MSN6d

"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...

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