There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.

Beauty brand e.l.f. Cosmetics has come under fire for a controversial ad campaign featuring comedian Matt Rife. Rife's ...

E.l.f. Cosmetics is defending a new ad campaign featuring comedian Matt Rife after facing criticism over his past joke about domestic violence. The Oakland-based beauty brand said it "missed the mark" ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

Makeup brand e.l.f. Cosmetics and Skincare, the company behind all of your favourite drug store dupes, has apologised for an ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...