Apple overtaken by Vivo & Huawei, Loses its lead in China’s smartphone market
During the third quarter of 2024, Apple managed to dominate the Chinese smartphone market. But it seems like the brand was overtaken by two domestic brands in the very next quarter. The iPhone maker saw a decline in Q4 2024, so here’s what we know so far.
Apple loses smartphone crown in China as Vivo and Huawei outsell iPhone
Apple ’s China smartphone shipments slipped to 42.9mn in 2024, 17 per cent lower than the year before, according to market research firm Canalys. That cut its market share by 4 percentage points to 15 per cent. Shipments in the final quarter dropped 25 per cent year on year.
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