News

Ford’s Secret Weapon to Beat Tesla Is a $30,000 EV Truck
Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, ...
Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck
Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.
Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable
Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...
Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant
Ford said its combined investment of about $5 billion at the Kentucky assembly plant and Michigan battery plant is expected ...
$30K Ford EV truck due in 2027 with much-simpler production process
Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...
Ford’s New Truck Needs To Understand The EV Myths Permating Automaking
Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...
Ford invests $5B in Kentucky and Michigan plants for new 'affordable' electric pickup truck production
Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's ...
Ford is betting the future on smaller EV batteries
Ford said the new battery will be 15 percent smaller than that of a BYD Atto electric crossover. BYD uses the same lithium ...
Ford To Build New $30K Midsize Electric Pickup In Louisville Kentucky
Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...