Charlotte will host four FIFA Club World Cup matches this summer, bringing some of the biggest names in soccer to the city and putting a global spotlight on the area.Why it matters: Typically, when big-name clubs come to town,

It’s taken time for the Club World Cup to build brand awareness, but opening weekend drew huge crowds in Miami, NYC and Los Angeles.

Despite FIFA's lofty ambitions, the Club World Cup has so far played out in front of half-empty stadiums, the result of steep ticket prices, poor promotion and a misread of the U.S. market.