One of the year's most talked-about movies and box office successes is Brad Pitt's F1, which has now proven to be a revenue bump for the Formula One Group, according to The Hollywood Reporter. Directed by Joseph Kasinski,

Brad Pitt's latest film, 'F1', has set a new box office record, earning over $561 million worldwide, making it his highest-grossing film to date. The movie, directed by Joseph Kosinski, also features significant brand partnerships that contributed to its success.

Formula 1 is hoping that the success of F1: The Movie at the box office will translate into a new generation of fans. However, the sport’s ownership group, as well as the ten teams, are already seeing the benefits of the Brad Pitt movie’s success. In their bottom lines.