Chris Hayes has a new book out, and during his MSNBC show on Tuesday he used the occasion to discuss the “sensory bombard” of Donald Trump’s second term, and how he thinks it can be fight back against. His main message: “Focus is power.”

Chris Hayes is in the attention business, and it’s in trouble. “Public discourse is a now a war of all against all for attention,” the MSNBC host writes in The Sirens’ Call, which Penguin will publish on Tuesday.

I was looking for self-help advice in Chris Hayes’ “The Sirens' Call,” an examination of the system widely monopolizing our time and eroding our focus: the attention economy. In recent years, my attention has felt continually besieged by a barrage of information,

In a distracted age, focus is power. And having an inability to focus is giving away power," says Chris Hayes. His new book “The Sirens’ Call: How Attention Became the World's Most Endangered Resource” is out now.