The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members.

Netflix said it's boosting the prices for its subscription plans for U.S. subscribers starting today, a move that comes as the streaming service is making an expansion into live programming. Netflix said it added almost 19 million subscribers during the holiday season quarter,