The most brilliant business strategy doesn’t get you anywhere unless employees in your organization understand what the strategy means and know how to do their jobs to support it. The problem is ...

In unpredictable times, successful companies are proactive, not reactive. They base decisions on data, communicate clearly ...

“Everyone talks about business models. But I’ll bet that if you quizzed a random sample of these people, you’d find that they really don’t know what a business model is.” I couldn’t ...

What is strategy and how do you know if you have one? The chasm at the heart of our knowledge of strategy, argues Costas Markides, ... published a Harvard Business Review article grandly entitled ...

If you do it right, your strategy won’t change–tactics will. ... Just make sure you know what business you’re really in first. Watch or listen to my full interview with strategy expert, ...

Whenever you see a tick logo, you know it's Nike. Whenever you see an H, you know it's Hermès. Your identity comes forth from a brand strategy. Crafting Customer Experience. Do you know how we ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either a way to cut costs or ...