The University of Wisconsin and Under Armour agreed to a new 10-year outfitting contract valued at $104.5 million. The deal includes a minimum of $175,000 annually from Under Armour for ...

Stephen Curry was supposed to be an Under Armour athlete for life. The 37-year-old Golden State Warriors phenomenon signed with the well-known company in 2012 and appeared to have every incentive ...

Everyone wants to be in business with Caitlin Clark, even NBA superstars like Stephen Curry. According to a new report from Bloomberg, Under Armour's inability to sign Clark played a role in Curry's ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” for the Warriors guard before splitting from the sportswear company this ...

Under Armour’s failure to sign Caitlin Clark — even with Stephen Curry personally helping to recruit her — may be the biggest sneaker mistake since Adidas passed on Michael Jordan. That’s the picture ...

Editor's note: The following story was updated to reflect comment from Under Armour. Golden State Warriors superstar Stephen Curry recently and fairly suddenly left his sneaker deal with Under Armour, ...

Perhaps the biggest free agency news of the NBA season so far broke last Friday, when it was abruptly announced that Golden State Warriors superstar Steph Curry would be parting ways with Under Armour ...

Under Armour’s Black Friday sale is already live, and that means buyers are saving more than ever right now on popular items. Perhaps one of the best examples is this highly rated men’s hoodie. Under ...

SAN ANTONIO — Steph Curry shook up the basketball shoe world on Thursday, and after shaking and baking the Spurs to the tune of 49 points on Friday night, he spent almost as much time answering ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

Under Armour announced November 13 that it’s cutting ties with Golden State Warriors star Stephen Curry. The two have been engaged in partnership since Curry left Nike in 2013. While his shoe company, ...

Golden State Warriors superstar Stephen Curry will become a sneaker free agent as he and the sportswear company have officially parted ways. Curry left Nike after the first four years of his ...