Small Business Owners' Report, showed that only 47% of local small business owners leverage a bank for business advice.

Finalizing M&A transactions can be a long and complex journey, but when done well, it has the potential to unlock tremendous ...

When the economy takes a hit, small businesses usually feel it first. Inflation, rising interest rates, or global disruptions can shrink margins fast. During one recent slowdown, the Fiserv Small ...

The personal safety app market is projected to grow from USD 1.8 billion in 2024 to USD 7.7 billion by 2034, at a CAGR of ...

Future-back thinking starts with exercises to envision possible futures for your business and then using those scenarios to ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

How should companies be thinking about investing resources toward AI capabilities? It’s no longer a question of whether to build their own capabilities or buy them. Instead, they are looking at four ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

No, a SWOT analysis and a gap analysis are two different methods. A SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats in a given situation. A gap analysis is used to ...