For a long time, wallpaper was reserved for accent walls, spare bedrooms, hallways and perhaps a daring dining room. But now, this decorative statement is having its moment on a much grander scale.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well ...

Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...