UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

On International Women's Day, Florida Gators' star QB DJ Lagway is giving back to his fellow UF athletes in a big way ... fires UCLA Bruins point guard Kiki Rice has been a trailblazer in the ...

Kiki Rice, known for her elite playmaking and for being the Bruins' floor general, became the first NIL signee by the Jordan Brand in 2022. It could be one reason for her preference for Micahel ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and the larger sports ecosystem. By fostering a competitive NIL environment ...