A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

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NIL deals protect student athletes’ right to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai’s. Until a historic 2021 Supreme Court decision that ...

The Washington Huskies are embracing the evolving NIL landscape with a creative new initiative that benefits both athletes and fans. The university has launched a Student-Athlete Ticket Ambassador ...

Four Washington student-athletes—Jonah Coleman, Elle Ladine, Vazoumana Diallo, and Kierstyn Barton—are the first participants in the program. They use their social media platforms to offer 20% ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

Update: Jordan Brand is preparing for yet another Air Jordan 4 drop as it has just revealed its “Abundance” colorway on the Nike SNKRS platform. Previously referred to as the “Seafoam ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

(The Center Square) – A growing coalition of female athletes are standing up to keep ... Jennifer Sey, CEO and founder of the sports apparel brand, xx-xy Athletics, told The Center Square ...

LOS ANGELES (AP) — Lauren Betts scored 22 points, Kiki Rice added 16 and third-ranked UCLA pulled away in the fourth quarter for a 70-55 victory over No. 25 Illinois on Thursday night.