A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication. Earlier this ...

NIL deals protect student athletes’ right to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai’s. Until a historic 2021 Supreme Court decision that ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

Update: Jordan Brand is preparing for yet another Air Jordan 4 drop as it has just revealed its “Abundance” colorway on the Nike SNKRS platform. Previously referred to as the “Seafoam ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

(The Center Square) – A growing coalition of female athletes are standing up to keep ... Jennifer Sey, CEO and founder of the sports apparel brand, xx-xy Athletics, told The Center Square ...

But where college athlete NIL income differs is that every student on a college campus can earn money for their name, image and likeness – but that income would still be taxed. As an example ...

House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5. The bill, which was co-sponsored by Rep.

If the NIL market says a star quarterback is worth $1 million, then that informs his asking price. But if a business wants to pay a walk-on athlete $100,000 in NIL benefits to do a commercial ...

Today's announcement introduces Franco and Wilson to Rapsodo's community of elite athletes in the Rapsodo Baseball NIL program. All five NIL athletes in Rapsodo's previous baseball NIL class were ...