Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...
GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...
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A vicious cycle beats a virtuous one: How Warren Buffett’s Geico fell behind Progressive in the auto insurance race
Warren Buffett’s failure to capitalize on the economy’s digital shift over the last two decades has hurt his otherwise enviable track record as an investor. His blind spot regarding tech didn’t stop ...
Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...
GEICO is one of the largest auto insurance companies in the United States, and many California accident victims find themselves dealing with GEICO adjusters after a crash. While GEICO promotes its ...
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