Why Most Companies Shouldn’t Have an AI Strategy
Corporate leaders feel they have no choice or risk being left behind. But are they making a mistake? This expert believes so.
The Art of Strategic Focus: Spending Time on What Matters Most
Not all tasks are created equal. Focus on what moves your business forward.
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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...
Still Experimenting With GenAI? Here Are 9 Strategies To Get Real Business Results
A sustainable approach ensures your GenAI investments pay off in the long run. No GenAI project is perfect at launch.
Google shook up its Cloud sales strategy unit, internal memo reveals
An internal memo reveals Google Cloud's strategy overhaul, including team consolidation to increase sales productivity.
The B2B Revolution: Putting The Human Back In Business Strategy
As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...
How to Build an Industry 4.0 Strategy
A strategy for Industry 4.0 is the most important aspect of ensuring an organization’s success in adopting digital technologies in manufacturing. Only a well-structured and all-encompassing strategy ...