Delta Air Lines sparked controversy this week when President Glen Hauenstein revealed that the company was planning to expand its use of AI in setting prices. While the change is controversial, Hauenstein certainly thinks it will be good for Delta.

Delta Embraces Controversial Change to Ticket Pricing originally appeared on Parade. Delta Airlines is reportedly expanding its use of AI-driven dynamic ticket pricing—a move that has faced significant pushback online.

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.