The Dell OptiPlex Micro Plus 7020 is designed for businesses that require a compact yet efficient workstation. Featuring 13th ...

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to consolidate its various product lines, which were once categorized under names ...

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their specific needs. Whether for everyday use, professional work, or creative projects, ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in favour of merely three brands.

Dell overhauls its PC and laptop naming scheme, replacing XPS, Inspiron, and more with a simplified three-tier system.

Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...

This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand, Alienware.