Amazon Prime Video will now show 4 to 6 minutes of ads every hour. This sparked an online debate. Due to this, Social Media saw an influx of negative comments and hashtags like #BoycottPrime. If one prefers an ad-free experience,

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.