In a groundbreaking move for Gamecock Athletics, the University of South Carolina has announced a 10-year partnership with Nike, set to commence on July 1, 2026. This collaboration signifies a new ...

The University of South Carolina (USC) is set to elevate its athletic programs through a groundbreaking 10-year partnership with Nike, beginning July 1, 2026. This collaboration marks a significant ...

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

Mike Sposa, who won the 1998 Nike Boise Open on the then-Nationwide Tour, has advanced to the Round of 32 at the 2025 U.S.

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...