Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

Football season is here and if you’re heading to the stadium to take in a game, you’ll want to pay attention to what you’re ...