We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...

At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit.

The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after ...

Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...

As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – ...

With Meta bringing an AI ad solution to market in the next year, GMB Group’s George Bacon imagines how the supposedly fully ...

While digital marketplaces like the PlayStation Store, Xbox Marketplace, and Nintendo eShop are the final stop for purchases, ...

Experiential marketing is driving growth for the whole industry. Yet, says Shelley Elkins of NVE Experience Agency in an open ...

Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in ...

The alcohol brand worked with ad agency Atomic London on the campaign as the official gin sponsor of the tennis tournament.