With tariffs, inventory volatility, and cost surges shaping the first half of 2025, retailers need a smarter, tech-driven ...

Achieving identity resolution across every customer interaction is unlikely, but improving identity rates even a little can ...

As advertisers start to see limitations of on-site RMN placements, they’re being sold opportunities to spend off-site.

Shoppers today crave a seamless omnichannel experience, from social to online to in-store and back. Providing that consistent ...

The 2025 edition of the Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 100 U.S. brands are optimizing their digital gift card pro ...

To stay competitive in uncertain times, organizations should partner with innovative 3PLs. This investment frees companies to ...

President Donald Trump on Monday met with chief executives from three of the nation’s top retailers to discuss tariffs, ...

The importance of scaling AI goes beyond retailers — it extends to their business partners as well. For example, a global ad ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

Online-to-offline sales, or “O2O,” have grown steadily over the past decade as the line between digital and physical ...

By educating employees on phishing tactics, prioritizing endpoint security, and strengthening visibility and control across ...

Successful marketing isn’t about pouncing on every trend; it’s about discerning when to ride the swing and when to stay still ...