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Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...
Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...
Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." ...
Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...
The best campaigns are born from specialized teams working toward a shared vision. True success comes from balance, not forced expertise. Read the whole story ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...
A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' ...
The Goodyear Tire & Rubber Company has supercharged a new campaign that illustrates the versatility of its tires. The creative, by the company’s new agency partner, Publicis Groupe’s P1T Crew ...