Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop is aiming to stay true to its “youth ...

As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?

The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...

In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business.

With over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, ...

Almost a quarter (23%) believe having a good credit history will help reduce or pay off debts, 17% say it will free up more ...

Under new laws coming in this October, ads for ‘less healthy’ food will be banned online and heavily restricted on TV, but ...

The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched ...

The telecoms giant started it Sustainable Media Programme in October 2022 with the goal of delivering emissions reductions ...