CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...

Chiara Riga, Sr. marketing operations manager at AppFolio, is responsible for all things marketing operations architecture at the property management software firm—from lead lifecycle to system ...