The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...