India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

At a time when global holding companies are under pressure to consolidate, differentiate, and digitise their offerings, IPG Mediabrands India has rolled out a leadership structure that breaks ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Access limited free articles a month after free, fast registration.

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.