Dentsu India was in the news in 2024 for various developments. The company announced a series of leadership changes in ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...